a. Google Analytics
On behalf of Motel One, Google uses this information to assess your use of the website, to compile reports about website activities and to provide other services related to use of the website and the internet to the website operator. The abbreviated IP address transmitted from your browser as part of the Google Analytics service will not be merged with other Google data. You can prevent cookies from being stored on your device by adjusting the browser settings accordingly; however, if you do this, you may not be able to fully use all of the website’s functions.
You can also prevent the collection of the information generated by the cookie related to your use of the website or app (including your IP address) and the processing of this data by Google by downloading and installing the browser add-on available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
Further information about Google Analytics can be found here:
b. 12. OWAPro
This website uses the web analysis and online marketing controlling system ‘OWAPro’ from Hurra Communications GmbH (‘hurra.com’) for web analysis and the optimisation of online marketing measures.
The provider of OWAPro is Hurra Communications GmbH, Wollgrasweg 27, 70599 Stuttgart, Germany.
Web analysis largely helps with the analysis of user streams on this website and the optimisation of online marketing campaigns. The following personal data may be processed by OWAPro: online IDs, including cookie IDs, IP addresses, device information, customer IDs, referring URLs, transaction data. Likewise, this data can be used to measure and optimise the success of advertising campaigns and their cost-benefit analysis in order to obtain information about which offers visitors order and which other activities they have initiated (known as ‘conversion tracking’). To this end, cookies that recognise an internet browser during a subsequent visit may be used. Unique online IDs (cookies IDs) in these cookies may be stored on your device.
You can prevent the collection and processing of data by hurra.com services for this website at any time for future effect by opting out [http://ssl.hurra.com/opt-out?cid=600&ln=de ].
11. Social plug-ins
We use the following plug-ins from Facebook, Google+ and Twitter on our website.
a. Facebook social plug-ins
The website contains ‘social plug-ins’ (‘plug-ins’) from the social network www.facebook.com, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (‘Facebook’). The plug-ins are marked with a Facebook logo or the appendix ‘Facebook Social Plug-in’ (http://developers.facebook.com/plugins). The website contains plug-ins that establish a direct connection between the user’s browser and Facebook’s servers as soon as the user accesses the website. The content of the plug-ins is transmitted directly from Facebook to the user’s browser and integrated into the website by the browser. Motel One has no influence over the scope of the data that Facebook collects with the help of these plug-ins.
As a result of the integration of the plug-ins, Facebook is informed that the user has accessed the corresponding website. If the user is logged into Facebook, Facebook can assign the user to his/her Facebook account. If the user clicks the ‘Like’ button or writes a comment, the corresponding information is transmitted directly from his/her browser to Facebook and stored there.
If the user is a member of Facebook and does not want Facebook to collect data about him/her via Motel One and link it with his/her stored membership data, the user must log out of Facebook before visiting the website. However, even if the user is not logged into Facebook, it is possible that Facebook may learn about and save certain data.
If users want to block Facebook social plug-ins in general, they can install and activate a corresponding extension on their browser, such as ‘Facebook Blocker’ (http://webgraph.com/resources/facebookblocker/).
b. Instagram social plug-ins
Our website uses social plug-ins (‘plug-ins’) from Instagram, which is operated by Instagram LLC, 1601 Willow Road, Menlo Park, CA 94025, USA (‘Instagram’) The plug-ins are marked with an Instagram logo, e.g. in the form of an ‘Instagram camera’. When the user accesses our website containing such a plug-in, the browser creates a direct connection to Instagram’s servers. The content of the plug-ins is transmitted directly from Instagram to the user’s browser and integrated into the page. As a result of this integration, Instagram is informed when the user has accessed the corresponding page on our website, even if you do not have an Instagram profile or are not logged into Instagram. This information (including your IP address) is transmitted directly from your browser to an Instagram server in the USA and stored there. If the user is logged into Instagram, Instagram can assign the visit to our website to the user’s Instagram account. If the user interacts with the plug-ins, for example by clicking on the Instagram button, this information will also be transmitted directly to an Instagram server and stored there. The information will also be published on your Instagram account and displayed to the user’s contacts there. Motel One has no influence over the scope of the data that Instagram collects with the help of these plug-ins.
c. Pinterest social plug-ins
Our website uses social plug-ins (‘plug-ins’) from the social network Pinterest, which is operated by Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA (‘Pinterest’). The plug-ins can be seen, for example, on buttons with the ‘Pin it’ icon on a white or red background.[A2] When the user accesses our website containing such a plug-in, the browser creates a direct connection to Pinterest’s servers. The content of the plug-ins is transmitted directly from Pinterest to the user’s browser and integrated into the page. As a result of this integration, Pinterest is informed when the user has accessed the corresponding page on our website, even if you do not have a Pinterest profile or are not logged into Pinterest.
d. Use of the Google +1 button
It is possible to use a footer with the Google ‘+1’ button to connect to the Google network and thus mark articles and recommend them to your Google Plus network. This service is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States. The button is marked with ‘+1’. If a website has a ‘+1’ button, then the user’s internet browsers will load and display this button from Google’s servers. The operator therefore has no influence over the scope of the data accessed by Google. According to Google’s own information (https://support.google.com/plus/answer/1319578), Google collects both the information that the user has provided for +1 content and information about the site that the user was viewing when he/she clicked on +1, i.e. the internet address as well as the IP address and other browser-related information. This information will be deleted if the user retracts the +1 recommendation. All of the user’s +1 recommendations are listed in the +1 tab of the user’s profile.
If the user is logged into Google, the information will be assigned to his/her account/Plus account. His/her +1 can be used together with his/her profile names and photo in Google services, such as in search results or in his/her Google profile or in other locations on websites and ads on the internet.
Giving a +1 itself is a public process, i.e. anyone who conducts a Google search or accesses content on the internet to which the user has given a +1 may see that the user has given the relevant content a +1. For this reason, the user should only give a +1 if he/she is entirely certain that he/she wants to share this recommendation with the whole world.
Clicking on the +1 button serves as a recommendation for other users in Google’s search results. The user can publicly say that he/she likes Motel One or the relevant content, that he/she agrees with the content or that he/she recommends the website.
According to its own information, Google does not collect information about the user’s web history or, on a permanent basis, the user’s browser history, and it does not evaluate the visit to a site with a +1 button in any other manner. However, Google usually does store some data related to the user’s visit temporarily (for about two weeks) for system maintenance and troubleshooting purposes. However, this data is not structured on the basis of individual profiles, user names or URLs. This information is also not accessible for website publishers or other parties. Further information from Google can be found here (https://support.google.com/plus/answer/1319578?hl=de&ref_topic=1347964).
Users have control over their +1 content at all times. They can manage their +1 activities via the +1 tab in their Google profile.
Users who do not want Google to collect data about them via the website and link it with their Google Plus account and/or Google account, they can log out of Google before visiting the website.
The purpose and scope of the data collection, storage and processing by Google as well as settings can be found here:
· About the +1 button
· The +1 button on Google+
· Share +1 on Google
· Show your +1
· +1 information on the web
· Social connections and +1
· +1 on third-party websites
· Manage everything related to +1 in one place
e. Twitter buttons
The website also offers the ability to post articles and other content on Twitter. This service and a correspondingly configured plug-in is offered by Twitter, Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107. The ‘tweet’ button allows users to share blog articles on Twitter. The button also shows the number of tweets a blog entry has received.
When the website is accessed, the code for the tweet button is requested directly from a Twitter server by the user’s browser and integrated into the website. Motel One therefore has no influence over the scope of the data accessed by Twitter. According to its own information (https://twitter.com/privacy), Twitter stores the message transmitted in the tweet as well as the meta data. According to the operator, this includes: the date and time of the tweet, the exact internet address (abbreviated, if necessary) where the tweet button is located and other technical data, such as IP address, browser type and operating system. Twitter does not indicate how long the information is stored. Further information from Twitter can be found here (https://twitter.com/privacy)
12. Retargeting/interest-based advertising
This website uses the Criteo service offered by Criteo GmbH, Gewürzmühlstrasse 11, 80538, Munich. With the help of this service, users who have visited our website and expressed interest in our products and services are offered targeted advertising on this website and on other websites that also use the Criteo service. The advertising that is shown is based on information about the visit to the respective websites, which is stored in cookies on the user’s computers and in other ways. These text files are then scanned during subsequent visits to the website to produce targeted product recommendations. To this end, a randomly generated ID number is stored in the cookies. Neither this number nor the information about your visits to the websites can be assigned to you personally. In no case will the data be used to identify you personally as a visitor to our websites.
You can prevent the storage and use of information by the Criteo service by clicking on the following link (http://www.criteo.com/de/datenschutzrichtlinie) and sliding the ruler there next to ‘Opt out’ to ‘ON’. If you select ‘ON’, a new cookie (opt-out cookie) will be saved in your browser. This cookie tells the Criteo service that Criteo may no longer collect and process data about your usage behaviour. You can reactivate this function by sliding the rule to ‘OFF’. Please note that you must change this setting for every browser that you use. If you delete all of the cookies in your browser, the opt-out cookie will be deleted as well.
13. Links to other websites
The website occasionally provides links (interactive references) to third-party websites for which Motel One is not responsible. Motel One has no influence over the content and design of the linked external sites or the websites that the user accesses via these links. The respective providers are solely responsible for the content and design of these websites as well as for compliance with data protection regulations.
14. Rights of data subjects
The GDPR provides you, as the data subject of personal data processing, with the following rights:
• According to Art. 15 GDPR, you can request information from us about your personal data that we process. In particular, you can request information about the purposes of processing, the categories of personal data, the categories of recipients to whom the personal data has been or will be disclosed, the planned storage period, the existence of the right to request correction or deletion of personal data or restriction of processing of personal data or to object to such processing, the right to lodge a complaint, any available information as to its source when personal data is not collected by us, transmission to a third country or to an international organisation, and about the existence of automated decision-making, including profiling and, in such cases, meaningful information about the logic involved.
• According to Art. 16 GDPR, you have the right to request the immediate correction of inaccurate personal data or to have incomplete personal data completed.
• According to Art. 17 GDPR, you can request the deletion of your personal data we have stored if the processing is no longer necessary to exercise the right to freedom of opinion and information, to fulfil a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims.
• According to Art. 18 GDPR, you can request the restriction of the processing of your personal data if the accuracy of the personal data is contested by you, the processing is unlawful, we no longer need the data and you oppose the deletion of the personal data because you need them to assert, exercise or defend legal claims. You also have the rights under Art. 18 GDPR if you have objected to the processing in accordance with Art. 21 GDPR.
• According to Art. 20 GDPR, you can request that your personal data which you have provided to us be given to you in a structured, commonly used and machine-readable format or to have your personal data transmitted to another controller.
• According to Art. 7 (3) GDPR, you can revoke consent which you have granted us at any time. If you do so, we will no longer be able to continue the data processing based on this consent in future.
• According to Art. 77 GDPR, you have the right to lodge a complaint with a supervisory authority. In general, you can contact the supervisory authority in your usual place of residence, your place of work or our corporate domicile for this purpose.
15. Right to object
In the case of the processing of your personal data on the basis of a legitimate interest pursuant to Art. 6 (1f) GDPR, you have the right pursuant to Art. 21 GDPR to object to the processing of your personal data if there are reasons for doing based on your personal situation or if you object to direct marketing. In the case of direct marketing, you have a general right to object which must be adhered to by us without the need to specify a special situation.
16. Data security and security measures
We undertake to protect your privacy and to treat your personal data as confidential. In order to prevent the manipulation, loss or misuse of your data stored with us, we apply comprehensive technical and organisational security measures which are reviewed regularly and which are adapted in line with technical improvements. These include, among other things, the use of recognised encryption methods (SSL or TLS).
Please note, however, that because of the structure of the internet it is possible that the data protection regulations and the above-mentioned security measures will not be observed by persons or institutions which are not within our area of responsibility. In particular, data disclosed in an unencrypted manner – e.g. data disclosed by email – may be read by third parties. We have no technical control over this. It is the user’s responsibility to prevent the misuse of the data he/she provides through encryption or another method.
Motel One may change these data protection regulations or the content of the website at any time without prior notice, or it may change or block access to this website.
18. Questions about data protection and contact
Users can contact Motel One at any time if they would like their personal data corrected, blocked or deleted. In addition, Motel One shares information about the user data it has stored as well as the origin and recipients of such data and the purpose for which it has been stored.
For questions about data protection, please contact:
Motel One GmbH
Tegernseer Landstrasse 165
Tel.: +49 (0) 089 665025-0
Fax: +49 (0) 089 665025-50