Founder and CEO, Motel One Group
Born in 1954, Dieter Müller began his career at Accor in 1975. In 1987, he teamed up with a partner to found the Astron hotel chain, which was sold to the Spanish NH hotel company in 2002 with a total of 54 hotels and over 8,000 rooms. Since then, as the founder and CEO of the Munich-based Motel One Group, Mr Müller has focused on the development and strategic expansion of the budget design hotel brand Motel One. In 2009, Mr Müller was named ‘Hotelier of the Year’ – the most prestigious accolade in the industry. This was followed in 2014 by the award for ‘Boss of the Year’ from property magazine immobilienmanager , the IHIF Lifetime Achievement Award in 2016 and the Game Changer Award from Bain & Company and manager magazin in 2018.