Company

Facts

  • 75

    Hotels

    Further hotels are currently under construction or in the project phase, including ones in Dublin and Hamburg.

  • 21.086

    Rooms

    with high-quality interior in city-center locations at an affordable price.

  • 10

    Countries

    Find us in Germany, Austria, Switzerland, Belgium, Poland, Czech Republic, Netherlands, Spain, France and UK.

LIKE THE PRICE. LOVE THE DESIGN

The Munich-based company was founded in 2000 and currently operates 75 hotels with 21,086 rooms.
Motel One offers a unique combination of high-quality interiors, exclusive design, excellent service and outstanding city centre locations at attractive prices.

As the creator and a champion of the budget design concept, we believe in evolving continuously rather than resting on our laurels. We embrace our social responsibility, encourage and support our employees, give them a stake in the company’s success with attractive incentives, and do our bit towards social integration.
We are warm hosts and committed to sustainable development.

We strive to maintain high levels of satisfaction among our staff and our guests.
These things provide a solid basis for the successful evolution of Motel One in major cities in Germany and abroad.


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Management

Co-CEO & Head of Operations, Motel One Group
DANIEL MÜLLER

Born in 1978, Daniel Müller began his career in 2003 with a one-year traineeship at the Sporthotel Achental in Chiemgau, after graduating in international business from the International School of Management (ISM) in Dortmund. He then spent three years at the Accor Group, latterly as a national account manager jointly responsible for hotel sales in Berlin and Dresden. He joined Motel One in 2007, taking charge of the opening and management of the Motel One Berlin-Ku’Damm, where he was hotel manager for two years. Mr Müller became COO in 2010 and has been responsible for the operational management of Motel One as joint CEO since 2018.

Co-CEO & Head of Development & Legal, Motel One Group
STEFAN LENZE

Stefan Lenze was born in 1974 in Munich. After completing a law degree, he worked at the international law firms Hogan Lovells LLP and Freshfields Bruckhaus Deringer LLP in London and Munich. Mr Lenze joined Motel One in 2011, initially as head of the London office. In July 2014, he succeeded Horst Schaffer as head of development and legal at the Motel One Group upon Mr Schaffer’s appointment as chairman of the supervisory board.

CTO, Motel One Group
Michael Wiessler

Michael Wiessler, born 1979, completed his degree in business information technology in Berlin in 2004 with a concentration in financial services and information management. After writing his thesis on the standardisation of business processes at Motel One, Wiessler first worked as a consultant at Accenture for three years and gained experience in capital markets and the adoption of IT systems. In 2007, Wiessler joined IDS Scheer AG as a senior consultant in the banking business unit and IT requirement management team. He has been a part of Motel One since 2010 and is currently Co-CTO.

CMO, Motel One Group
URSULA SCHELLE-MÜLLER

Ursula Schelle-Müller was born in 1965. In 1992, after completing a communications degree, she worked as a PR and marketing assistant for Astron Hotels, which were being developed in Munich at the time. After the hotels were sold in 2002, the company concentrated on establishing the Motel One brand. Ms Schelle-Müller remained part of the small team alongside her husband Dieter Müller – founder and CEO of the Motel One Group – and helped create and shape the concept, product and brand of the new budget design hotel Motel One. 
Now CMO of the company, Ms Schelle-Müller is responsible for marketing and design at the Motel One Group.

CFO, Motel One Group
ARMIN RÖDEL

Born in 1971, Armin Rödel completed a degree in business administration and joined Wacker Chemie in 1997 as part of the strategic business development team and as a business unit controller. In 1999, he moved from Wacker Polymer Systems to Accor Hotellerie Deutschland, where he worked as a data analyst before being promoted to project manager in 2002. He graduated from Harvard Business School’s General Management Program in Executive Education in 2008. He has also been a lecturer at the University of Applied Science Munich since 2012. From 2004 to 2016, Mr Rödel worked at AccorHotels Germany, where he acted as as finance director for Central Europe.
He became CFO of Motel One in 2017.  

Founder Motel One Group
DIETER MÜLLER

Born in 1954, Dieter Müller began his career at Accor in 1975. In 1987, he teamed up with a partner to found the Astron hotel chain, which was sold to the Spanish NH hotel company in 2002 with a total of 54 hotels and over 8,000 rooms. Since then, as the founder and CEO of the Munich-based Motel One Group, Mr Müller has focused on the development and strategic expansion of the budget design hotel brand Motel One. In 2009, Mr Müller was named ‘Hotelier of the Year’ – the most prestigious accolade in the industry. This was followed in 2014 by the award for ‘Boss of the Year’ from property magazine immobilienmanager, the IHIF Lifetime Achievement Award in 2016 and the Game Changer Award from Bain & Company and manager magazin in 2018. In 2021, he took over as Chairman of the Supervisory Board of One Hotels & Resorts AG

Supervisory Board One Hotels & Resorts AG:

  • Dieter Müller (Chairman)

  • Horst Schaffer (Vice-Chairman)

  • Philippe Weyland

  • Dr. Michael Hofmann


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History

1999

  • Dieter Müller and Philippe Weyland come up with the idea for Motel One while having breakfast together in a small café in the Haidhausen district of Munich.

2000

  • The Motel One brand is born.
  • The first Motel One opens in Frankfurt-Offenbach.

2003

  • Motel One is attracted to city centres.
  • The Motel One Berlin-Mitte hotel opens its doors.

2005

  • The Motel One design concept is developed.

2006

  • In Nuremberg and Hamburg, the turquoise egg chair moves in for the first time, and the first One Lounges provide an inviting space for guests to relax and unwind.
  • With clear positioning as a low budget design hotel, Motel One assumes a pioneering role in Germany.

2007

  • Motel One is awarded the AAA rating for the first time in the Treugast Investment Ranking, along with Accor, Marriott and Starwood Hotels.
  • The Morgan Stanley Real Estate’s Special Situations Fund III acquires a 35% stake in Motel One GmbH.
  • Motel One CEE is established as a joint venture with the Verkehrsbüro Group for expansion in Austria. 

2008

  • Motel One named ‘Most Wanted Investment Partner’ by Treugast.
  • More than 3,000 rooms available for the first time.

2009

  • Founder and CEO Dieter Müller becomes ‘Hotelier of the Year’.
  • Motel One is growing – more than 4,400 Motel One rooms are now offered.

2010

  • Motel One is named ‘Best Budget Hotel in Germany’ for the first time by the German Institute for Service Quality on behalf of n-tv.

2011

  • The first Motel One hotels in Austria are opened in Salzburg and Vienna.
  • Motel One now has more than 8,000 rooms.

2012

  • The first Motel One opens in the UK: Motel One Edinburgh-Royal.
  • The number of guests across all 42 Motel One hotels exceeds 3 million for the first time.
  • hotel.de awards Motel One the title of ‘Most popular budget hotel chain for business travellers in Germany’ for the third time in a row.

2013

  • The 10,000th Motel One room opens at the Motel One Vienna-Prater.
  • In 2013, the members of the world’s biggest travel website TripAdvisor include four Motel One hotels in their top 25 budget hotels in Germany. 

2014

  • Motel One opens its first hotel in Belgium (Brussels) and the first one in the Czech Republic (Prague).
  • The Motel One Campus, home of the One University, opens in Munich.
  • Motel One receives the Grand Prix 2014 from the MKG Group at the Worldwide Hospitality Awards in Paris.

2015

  • The Motel One Amsterdam becomes the group’s first hotel in the Netherlands.
  • Motel One is awarded the German Marketing Prize.
  • Motel One is named ‘Top National Employer 2015’ by Focus in collaboration with Kununu, and also wins the HR Excellence Award 2015.
  • Start of the integration project for young refugees in Munich.
  • The breakfast is expanded with a wide selection of organic products.

2016

  • Motel One opens its first hotel in Switzerland: Motel One Basel.
  • Dieter Müller, founder and CEO of Motel One Group, receives the Lifetime Achievement Award from the International Hotel Investment Forum (IHIF)
  • Motel One wins the German Education Prize 2016 for its training and development concept at One University.
  • Motel One is named ‘Best Budget Hotel in Germany’ for the fourth time in succession.
  • EY presents Ursula Schelle-Müller and Dieter Müller with the prestigious Entrepreneur of the Year 2016 award.
  • The AAA rating in the Treugast Investment Ranking has been retained every year since 2008.
  • Deutsche Bundesbank reconfirms the investment grade.
  • In 2016, Motel One welcomes 5.4 million guests in its 55 hotels.
  • The new slogan is introduced: ‘Like the price. Love the design.’

2017

  • Motel One receives the German Service Prize for the fourth time in a row.
  • Motel One’s integration project extended to Berlin.
  • Motel One named ‘Best Employer’ for the second time (awarded by FOCUS magazine in cooperation with XING and kununu).
  • Motel One receives the German Brand Award.
  • The Motel One Edinburgh-Royal wins the Scottish Hospitality Award.
  • Deutsche Bundesbank reconfirms the investment grade.
  • Motel One defends its top spot in the TREUGAST Investment Ranking.
  • beONE digital membership programme launched.
  • Motel One receives the Rolling Pin Award.
  • One Foundation founded to offer support to underprivileged groups.

2018

  • Motel One opens its first hotel in Spain, Motel One Barcelona-Ciutadella, as well as its first in France – Motel One Paris-Porte Dorée.
  • Motel One is honoured with the renowned Game Changer Award by Bain & Company and manager magazin.
  • Motel One once again wins the Hospital HR Award and is named Germany’s best budget hotel for the fifth time in a row.
  • Additional prizes in 2018 include the Deutscher Kunden-Award (German customer award: first place in three categories), the Rolling Pin Award and the title of Preis-Leistungs-Sieger (price-performance champion) from YouGov for the Handelsblatt.
  • With its urban organic breakfast, Motel One is leading a new breakfast concept in Germany and Austria, with a focus on a broader selection of organic products.
  • The beOne digital membership programme records 304,000 registered members.
  • Motel One has more than 71 hotels and 20,160 rooms across nine countries.

2019

  • Motel One opens its first hotel in Linz and enters the Polish market  with Motel One Warsaw-Chopin.
  • With the new Motel One Munich-Haidhausen, Motel One opens its tenth hotel in Munich.
  • One Mobility Benefits for employees introduced.
  • Extensive redesigns are carried out in the properties Cologne-Waidmarkt, Frankfurt-East-Side, Essen, Salzburg-South, Edinburgh-Royal and Berlin-Mitte.
  • For the second year in a row, Motel One wins the German Customer Award 2019 in all three categories and repeatedly wins the German Brand Award in Gold. Moreover Motel One is awarded as Leading Employer.
  • The beOne Membership Programme records 550,000 registered participants.
  • The Motel One Group's One Foundation launches its first projects in Berlin, Jordan and Malawi.
  • The "One Click Book" booking tool is successfully launched.
  • Motel One has 74 hotels with 20,851 rooms in 10 countries.

2020

  • The newly designed Motel One app for iOS and Android continues to drive digitalisation forward.
  • Motel One presents its sustainability programme "One Planet. One Future.
  • Redesigns are carried out in the properties Berlin-Hauptbahnhof, Berlin-Hackescher Markt, Saarbrücken, Munich-East-Side, Munich-Garching and Salzburg-Mirabell
  • Membership numbers of the beOne membership programme continue to rise to 660,000 participants
  • Motel One Bonn-Hauptbahnhof opens
  • Motel One receives once again "Best Value for Money" and "Leading Employer" awards
  • Despite the Corona pandemic affecting the hotel industry worldwide, Motel One remains well positioned and optimistic

Our locations at a glance