Awards

Plaudits for the Motel One concept

We have garnered a host of awards and top rankings both within Germany and beyond.

Our approach has impressed expert juries from the hospitality and business sectors just as much as it does our guests. We have secured the number-one spot in the German Institute for Service Quality’s survey identifying ‘Germany’s Best Budget Hotel’ four times in succession since 2010.

We particularly value reviews from guests. Every day our recommendation rate of much more than 90% is a fresh source of motivation.

The Motel One team is extremely proud of this approbation, and are working with total commitment to try to ensure we remain a favourite next year.


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  • Best Value for Money 2024-2018  - YouGov, Handelsblatt
  • Sustainability-Champion - Die WELT & ServiceValue GmbH (2022, 2023)
  • Highest customer satisfaction 2023: Hotels category - YouGov, Süddeutsche Zeitung
  • Customer Champion 2022 & Industry Champion 2023 - ÖGVS Industry Monitor
  • Leading Employer 2019 - 2024 - Institute of Research & Data Aggregation GmbH
  • Most Wanted Investment Partner – TREUGAST Solutions Group (2008, 2010, 2011, 2012, 2018, 2019, 2022)
  • Triple A-Rating – TREUGAST Solutions Group (2007-2022)
  • Deutscher Kunden-Award 2022/23: (German customer award): first place in the budget hotel categories of customer service, customer satisfaction & price/performance ratio – Deutsche Gesellschaft für Verbraucherstudien (German association for consumer studies)
  • German Brand Award 2022 - Brand Communication: Storytelling and Content Marketing
  • Customer Champion 2022 & Industry Champion 2022 - ÖGVS Industry Monitor
  • Service-Champion & Nr.1 „Hotels - Budget“ 2021 - Die WELT & ServiceValue
  • Most innovative companies 2021 & 2024 - 5th place in the category gastronomy, tourism and leisure - business magazine Capital and Statista
  • German Service 2021 -  in the category „Travel & Tourism“ - German Institute for Service Quality (DISQ) & n-tv
  • Deutscher Kunden-Award 2019 (German customer award): first place in the budget hotel categories of customer treatment, customer satisfaction & price/performance ratio – Deutsche Gesellschaft für Verbraucherstudien (German association for consumer studies)
  • German Brand Award Gold 2019 - Category: „Excellent Brands – Tourism"
  • German Service Prize 2019 – Top three in the category ‘Travel and mobility – on-site consulting’ – German Institute for Service Quality (DISQ) & n-tv
  • Deutscher Kunden-Award 2018 (German customer award): first place in the budget hotel categories of customer treatment, customer satisfaction & price/performance ratio – Deutsche Gesellschaft für Verbraucherstudien (German association for consumer studies)
  • Game Changer Award 2018 „Product & Service Innovation“ – Bain & Company and manager magazin 
  • Multimedia Award 2019 Gold & Silber – Shop/E-Commerce & Website
  • Red Dot Winner 2018 – Category: Urban Design in a Digital Space 
  • Swiss Business Travel Award 2018, Best Hotel Brand - Business Traveltip 
  • Germany’s Best Budget Hotel – German Institute for Service Quality (2010, 2012, 2014, 2016, 2018)
  • Employer of the Year 2017 – Rolling Pin Award
  • Brand Innovation of the Year & Industry Excellence in Branding 2017 - German Brand Award
  • German Service Prize 2017 – Top 3 in the Leisure and Tourism section (n-tv)
  • Top National Employer 2017 – Focus magazine in partnership with Kununu and Statista
  • Lifetime Achievement Award 2016 for CEO Dieter Müller – International Hotel Investment Forum (IHIF) 
  • Top National Employer 2016 – Focus magazine in partnership with Kununu
  • German Marketing Prize 2015 – German Marketing Association
  • Fastest Growing Hotel Brand Europe 2015 – PKF hotelexperts
  • Human Resources Excellence Award 2015 – Human Resources Manager magazine
  • German Service Prize 2015 – Top 3 in the Leisure and Tourism sector - n-tv
  • Top National Employer 2015 – Focus magazine in partnership with Kununu
  • Grand Prix 2014 – MKG Group at the Worldwide Hospitality Awards 2014
  • Boss of the Year for CEO Dieter Müller – immobilienmanager Award 2014
  • ULI Leadership AwardUrban Land Institute Germany (2013)
  • Bavaria’s Best 50Bavarian Ministry of Economic Affairs (2013)
  • German Service Prize, Tourism – German Institute for Service Quality (2011, 2013)
  • Top Budget Hotel in Germany – TripAdvisor (2011, 2012, 2013)
  • Most popular budget hotel chain for business travellers in Germany – hotel.de 
    (2010-2012)
  • Hospitality Innovation Award – PKF hotelexperts (2012)
  • Hotelier of the Year – AGHZ (2009)
  • Overall rating ‘Good’ for Motel One – Stiftung Warentest (2009)

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